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Drink on the Go




Savour the rich and delicious variants of VONO instant soup at the one-of-a-kind mobile soup bar

STOPPING traffic at Plaza Mont Kiara last Tuesday was the one-of-a-kind VONO Soup Bar that allowed consumers a chance to taste VONO’s eight tantalising variants.




The unique mobile soup bar was filled with the lunch crowd who took the opportunity to sample the delicious soups.


The bar is designed to emulate a modern café that allows consumers to relax and enjoy the soup. They were introduced to the new Potato and Potato Mushroom variant – the first in the VONO instant soup line to be enriched with soy milk – as well as other signature variants such as the Mushroom Original.


"The unique concept of the VONO Soup Bar allows the public to enjoy the different variants in a relaxing and comfortable manner. The mobile soup bar allows us to be where our consumers are," said Gew Ah-lek, sales and marketing director, Ajinomoto (Malaysia) Berhad.


Consumers who purchased VONO instant soup on promotion at the soup bar were entitled to receive VONO’s limited edition soup cup, wooden spoon and handphone strap.





Smile and win.


Another exciting activity that caught the attention of many at the VONO Soup Bar was ‘The Delicious Smile’ contest where consumers who purchased two boxes of VONO instant soup flash a ‘delicious’ smile and stand to win prizes such as 3G handphones, MP4 players, executive bags and hampers.


Thirteen photogenic consumers are selected monthly throughout the campaign.


The VONO Soup Bar will be making stops at selected office areas, colleges, universities and shopping malls in the Klang Valley where the public can sample a range of eight naturally delicious variants of VONO instant soup – Mushroom Original, Chunky Mushroom, Mushroom Chicken, Mushroom Cheese, Chicken, Corn, Potato and Potato Mushroom.


Catch the VONO Soup Bar at the locations below:


» Plaza Shah Alam (Main entrance) Shah Alam on Nov 13, 2008 (10.30am to 6.30pm)


» Kelana Park View (Side Entrance) PJ on Nov 14, 2008 (10.30am to 6.30pm)


» Sungei Wang (Main Entrance) KL on Nov 15, 2008 (10.30am to 6.30pm)


VONO instant soup is available at all hypermarkets, supermarkets, mini markets and convenience store


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